About Us

It’s no accident that we borrowed our company name from Schumpeter’s Creative Destruction: passion for digital innovation is not just the latest buzzword for us, it’s what’s been driving us from the very onset of the internet for over 20 years. As internet enthusiasts since 1995, founders of internet-startups since 1999, as drivers of digital transformation in multinational global players since 2003, authors of books on the internet and the impact of digital on business models and society, as keynote speakers – and since 2011 as


If we have data, let’s look at data. If all we have are opinions, let’s go with mine.

Jim Barksdale

Markets are conversations.

Cluetrain Manifesto

There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

Cluetrain Manifesto

Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.

Cluetrain Manifesto

Hyperlinks subvert hierarchy.

Cluetrain Manifesto

Messiness scales meaning.

David Weinberger

Institutions will try to preserve the problem to which they are the solution.

Clay Shirky

The past few years have taught us that business models based on controlling consumers or content don’t work.

Eric Schmidt

Innovation is saying 'no' to a thousand things.

Steve Jobs

The main thing is to keep the main thing the main thing.

Stephen Covey

Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake. 'Good' companies often begin their descent into failure by aggressively investing in the products and services that their most profitable customers want.

Clayton Christensen

Convenience on the internet is achieved by two things: speed, and cognitive ease - make things fast and don't make people think.

Evan Williams

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

The biggest risk is not taking any risk.

Mark Zuckerberg

If someone claims they didn't fail this year, they are either lying to your face - or they are incredibly conservative.

Eric Ries

Live in the future, then build what's missing.

Paul Graham

The customer's perception is your reality.

Kate Zabriskie

"Waste is a crime against society more than a business loss."

Taiichi Ohno

"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."

Richard Buckminster Fuller

"In three years, every product my company makes will be obsolete. The only question is whether we will make them obsolete or somebody else will."

Bill Gates

"Victory usually goes to those green enough to underestimate the monumental hurdles they are facing."

Richard Feynman

"The moment one gets into the 'expert' state of mind a great number of things become impossible."

Henry Ford

"The size of your mistakes needs to grow along with the company. If it doesn’t, you’re not going to be inventing at scale that can actually move the needle."

Jeff Bezos

"First they ignore you, then they laugh at you, then they fight you, then you win."

Mahatma Gandhi

Alexander Braun

Online from the very first days of the web in 1995, Alexander has been active in developing internet projects and startups since 1999. From 2003 to 2007 he developed internet-based business models for the media industry in management positions at Bertelsmann in London, Shanghai, and Toronto.

Alexander is author and co-author of books on Artificial Intelligence and Chatbots, Internet and the the digital transformation of companies and business models. He holds a Master of Business and Economics from University of St. Gallen and completed executive education programs at INSEAD and Massachusetts Institute of Technology (MIT).

Agnieszka M. Walorska

As one of the very first employees at one of the biggest exit-success stories on the German market (studiVZ), Agnieszka has played a crucial role in the explosive growth of this social network. She is the author of publications and sought-after expert and keynote speaker on topics of Agile Management, Digital Innovation and Customer Experience. She led successful Innovation and Customer Experience projects across several industries, including utilities, banking and media.

She studied social sciences and politics at Warsaw University and Humboldt-University of Berlin and received a scholarship from Studienstiftung and Hertie Foundation. When she is not busy solving innovation problems, she is training for her next thriathlon.