Amnesty International: Website concept and development for the prestigious Amnesty “Ambassador of Conscience” award for Aung San Suu Kyi
For 50 years now, Amnesty International has been fighting for human rights worldwide, supported by over 3 million members. One of the most courageous freedom fighters is, without a doubt, the Burmese opposition leader and Nobel prize winner Aung San Suu Kyi, who was able to journey abroad for the first time after 15 years of house arrest. She was being awarded with Amnesty International’s prestigious “Ambassador of Conscience”award. A concert with artists such as Bono, Bob Geldof, Damien Rice, Lupe Fiasco and many more, was organized in her honor. Based on the success of our previous project “Toast to Freedom”, the initiator and founder of Art for Amnesty, Bill Shipsey, decided to entrust CREATIVE CONSTRUCTION again to deliver the website for promoting and selling the advance tickets for this one time event.
With just four days between being commissioned and the press conference, at which the award show and the concert were to be announced, we conceptualized and designed a slim website within record time. We also set up the event’s Facebook-Page and integrated it in into the website.
Despite the short preliminary lead time of four days until the release, we launched the website on time for the press conference so that the ticket sales could start without any delay. The event was a huge success and the tickets were sold out within 20 minutes.