With more than 240,000 recipes and 12 million unique users, Gruner + Jahr’s Chefkoch.de is Europe’s largest community for food enthusiasts and hobby chefs. The new Chefkoch Academy wants to leverage this position with app-based cooking classes: users can subscribe to high quality video courses to learn all the tricks of the trade to become professional chefs.
From the concept stage of the product to the design, development and launch in the app store, we implemented the entire project in just three months, following an agile workflow based on scrum methodology. We managed to save 20 per cent of the time and cost against budget, while implementing a larger set of functionality than initially scoped out for the first iteration of the product. Just days after launch the app already ranked second in the top-grossing apps in the food category and Apple selected it to be featured as the best new app.